Virtual Reality

The Future of Virtual Reality in Tourism

How virtual tours of destinations, hotels and museums work, what they do well, and how they relate to real travel rather than replacing it.

On this page
  1. Visiting without traveling
  2. The main kinds of virtual tour
  3. How museums and heritage sites use it
  4. Planning a real trip
  5. Accessibility and access
  6. Will VR replace travel?
  7. Environmental and economic angles
  8. Things to check
  9. Looking ahead

Visiting without traveling

Virtual reality lets you look around a place that you are not standing in. With a headset, you can stand in a city square, step inside a hotel room or walk through the galleries of a museum, usually by watching 360-degree footage or exploring a computer-built model. The experience is closer to being present than a photo or a flat video, but it is still a representation of the place, not the place itself.

Tourism is a natural fit for the technology because travel decisions are often made in advance and involve money, time and uncertainty. Seeing a destination before committing can be valuable.

The main kinds of virtual tour

360-degree photo and video tours. A camera captures a full sphere around one point. Viewers can turn and look in any direction. These are relatively cheap to produce, are widely used by hotels and attractions, and often work on a phone screen as well as in a headset. Movement is usually limited to jumping between fixed viewpoints.

Computer-built environments. Some sites are modeled in 3D from measurements and scans, which allows free movement. This approach is useful for places that are fragile, closed to the public or no longer exist in their original form, such as a reconstruction of an ancient site. Reconstructions involve interpretation, so they should be understood as informed estimates rather than exact copies.

Guided and live experiences. A guide can lead a group through a space, or a camera operator at a location can stream live to viewers elsewhere. These add human interaction but depend on network quality and cost more to run.

How museums and heritage sites use it

Museums were early adopters. A virtual visit can show collections to people who live far away or cannot easily travel, and it can reveal what is normally out of reach, such as storage areas, restricted rooms or the interior of a monument. Heritage sites may use VR to overlay how a ruin once looked, a similar idea to what augmented reality does on a phone at the actual location.

For fragile sites, a virtual version can reduce wear from visitors. It can also support education, since classes can explore a place that a school trip could not afford.

Planning a real trip

Virtual previews can help travelers decide. They can check the view from a hotel room, the layout of a resort or the atmosphere of a neighborhood. Travel businesses sometimes use these previews to reduce surprises and answer questions before a booking.

There is a caution here. Footage is chosen and often polished by the business that makes it, and a lens can make rooms look larger than they are. Weather, crowds, noise and smell cannot be conveyed. A preview is a useful extra source, to be read alongside independent reviews and ordinary photos, much as other forms of travel inspiration are.

Accessibility and access

For people with limited mobility, health conditions, caring responsibilities or low incomes, a virtual visit may be the only practical option. It can also help people who want to test whether they would be comfortable with, for example, a long flight or a crowded place before going. Older travelers and those with disabilities might use it to check accessibility details such as steps and doorways, provided the footage covers them.

At the same time, access to the technology is uneven. Good headsets cost money, and high-quality streaming needs a stable connection.

Will VR replace travel?

It seems unlikely. Much of what people value about travel is not visual: food, local people, the effort of getting there, unplanned discoveries and the sense of having really been somewhere. Virtual versions are generally closer to a brochure, a documentary or a museum catalog than to a replacement trip.

A more plausible role is as a complement. Virtual tours may encourage some people to visit, since seeing a place can build interest, and may satisfy others who cannot travel at all. They could also help manage crowded sites by offering an alternative to some visits. Evidence about whether previews increase or decrease actual bookings is limited and mixed, so claims either way deserve caution.

Environmental and economic angles

Some people point out that virtual visits produce far fewer travel-related emissions than flights. That is true of the trip itself, though headsets, data centers and streaming have their own footprint, and the comparison depends on how often and for how long they are used. Local economies that rely on tourism may worry about lost visitors, or hope for extra interest. Either outcome is possible.

Things to check

  • Quality and honesty. Does the tour show the whole property or only the best angles?
  • Currency. Footage can be out of date after renovations or seasonal changes.
  • Comfort. Some people feel dizzy with moving 360-degree footage, so keep early sessions short.
  • Data. Free apps may collect usage or location data, so review the privacy settings.

Looking ahead

As headsets become lighter and cameras and scanning improve, virtual visits will probably become sharper and easier to access, and many will be viewed on ordinary screens rather than headsets. Their most dependable role is as a preview, a learning aid and an option for those who cannot travel, working alongside real trips rather than in their place.

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